Sunday, October 30, 2011

Adver

Before when I went to the US, advertising perhaps has the biggest impact on me when I visited there. Well, you can see every product placement on buses, large billboards, TV spots which are quite many.. Placements on tv shows, or talk shows, geez, even in the toilet.. Makes me say, you will see those adver everywhere or anywhere you go. That was almost 15 years ago.

For now, well, suprisingly, the adver industry here grown. We also have large billboards, product placements, or even in the LRT/MRT, there is advertising. Buses which uses advertising to cover some holes in the vehicles. TV commercials also improver whether it's fun, informative, quite shocking and sometimes, well.. Sensual perhaps. Some, well.. Crap. Like the one I saw in the mercury drug mini lcd tv, there is one commercial that I really, I don't know.. It was made to annoy the consumers to promote a certain product, using cheap effects. I won't be suprised that commercial made only an hour. That MX3 capsule crap. Geez. hehe See? Even that is crap, I remember the name of the capsule or drug.

Advertising is evolving, always. It is like fashion which it changes almost like 6 months to a year.. But in Advertising, as long you have a new idea that will help to sell a product/service/promote as well, then it will work.

I was drawn to Advertising before, I wish I took that course, not because of what they do.. Ehem. The people around in that industry.. Models, the Stars, and great brands for free.. You know. Still yeah the models. hehe But as I took BA and for sometime, with the experiences as well from my friends who works in this industry.. I felt, I am lucky not to work with it. Well, for now, Adver goes with Events, Promotions and other marketing strategies to entice people simply buy.

I heard when working in this industry, the number one concern I have is tenure. Job tenure and security. I mean, deadlines or dues are fine in this industry, I can work under pressure or reach targets all the time, I don't care running around buildings to get approval on a certain project or event, or a deal. Tenure is the hardest one, I mean, you won't be lucky every time to have a project.. If you don't have a project or a work for a certain company, then you don't have work. You don't have pay and it will be on a on call or project basis. Geez, I can't imagine you can work 6-8 months in a year, then stop for around 5-6 months. Wow, so others, doing doble jobs or worse.. Others simple get all the network or contacts they have just to have a deal struck. Whether it is a very large company, or a small business working around your neighborhood..

However, I learned alot from just watching commercials.. Reading print ads, or hearing them in the radio. Looking the big signs as well, how to promote the product or show it in a great way. Even the display in malls, stores, or how about in the supermart that we are staying to. Those simple things, you can get ideas to use it at your own advantage. And yes, it is interesting how it works, studying human perception on those ads..

If the thing you sell, has a great brand, it is easier as well. That's why these agencies always go for the big ones, then if they don't reach a deal, it goes lower, and lower and well.. Get anyone who needs an ad. hehe Commercial perhaps are the hardest ones, because I counted an ad, and it only lapses 30 seconds, then at the back of my head.. How are you going to fit everything at 30 seconds? Geez.. Well, it's possible. Thanks to TV ads, promos and placements. Placements I think is the easiest, just approach a show you want to display your product, then if the show likes it, no effort after that. The star of the show will just say thanks to this and that plus you will see it at the end credits.

For more details of placements, watch, definitely a classic again from Morgan Spurlock, the greatest movie ever sold! A very fun and informative docu about advertising and yes, focus on product placment.

Catchy lines helps.. Great models or even endorsers who earns millions just saying around 3-5 words. Wow. hehe

And now with the help of the net, a tons of short ads, which sometimes, a virus. hehe Other net spots, or ad hits as well, which the website or blogger gets it's earning. When will happen that to me? =)

Anyway, Advertising became for me, a separate entity from Marketing. Well, marketing has a large scope but to really simply explain Marketing. Now, just say, look around you... If you see a product on the wall or anywhere to just be aware there is something. That's Advertising, oh sorry. Marketing already. Marketing/Advertising goes together these days.

Marketing=Advertising. Wow..

Instead of Marketing is a action or a part of the company which doing all the selling stuff. Nah, I forget the exact meaning, I am tired of going to wiki anyway.

Ah yeah because of Advertising, it thought me what is tarpau and how to design my shop in a cost efficient way. Which is not really cheap. =)


Not Showing: Page One: Inside the New York Times

Actually this is not the following blog. hehe But anyway, I'll just prepare for that one and just a short one about this documentary.

I was just curious about the trailer of this one, because it shows how newspaper business falling down. Not because of the bad print or poor news, but many factors involved. Unfortunately, that same goes with one of the prestigious newspapers in the world. The New York Times. I read the Wall Street Journal, if there is one free. hehe

But I consider The New York Times good especially with great journalism, the eye opening investigations and one of the longest newspapers in the US.

I got to watch it and felt at first I want to rush it because I am in a hurry and skipping parts and end it up, I watch the whole thing. Still except some parts. hehe

Well, the premise is simple, at the dawn of the net, and yes, advertising is not really good due to the economic conditions currently, then the rise of WikiLeaks.. The New York Times is quite working in survival mode. This tells how they deal with these factors, and still doing great journalism work.

The documentary is good. But not great or fantastic in some way..

First it's because with those factors affecting them, it is always their script or topic. And it goes along until the end, which for me, quite I felt hopeless.. Especially the parts that they show redundancy of the oldest workers which is very very sad.. Second, there is no brief history of how they became like great. I know they did not add it because they are very known and famous.. But at least, if they can show how they start then how they became successful, maybe that will interest me more. Because after that, it is more of the strategies they do to cope up with these problems.

They are quite flaws that I hope helped to improve the documentary.. I still like Gasland over this one, even Gasland has some problems but it ended up great. For this one, nah.. not great, not a downer though.

What I like for this docu are the pace of the docu. No like interview set up, the main editors/characters just tell what they feel and what to do. I love Mr. Carr, the previous addict who became a great writer and now editor at the Times, geez, his style is straight forward but effective. Especially how he nail the Tribune Company fiasco. hehe How he views as well at the Times, especially that these times. I like the style of having all sides saying why The Times is having these problems and what to improve on. Even the Managing Editors admit such difficult problems but they are doing the best of solving this problems and still proud of staying strong for this institution.

Lastly, I was shocked that they worked with WikiLeaks... Especially the leaks they got and how to really filter information to the people from the leaks but not changing the meaning or message of the leaks. It was interesting and they made a good job at that. To add as well, the part which as an institution, they had some flaws and they admit it and remove those employees who put the Times at a bad light. Like the one writer who wrote about wrong intel information and used the Times to spread the intel information which really made the US invasion of Iraq not so successful. E.G. That Saddam stored nukes to go on war which in truth, Iraq did not really store any nukes. Maybe Iran has.. But nah.. Wrong info..

Well, for this one, it's a good one but well, there are other good documentaries than this one. For example, capitalism by Michael Moore which even it's good but entertaining.. Not his best work, I put sicko on top of this one.. Meaning this documentary lack something other than the points above.. Maybe because it is short or just it was limited info that was shown.

However, it is not a bad one.. You can watch it and yeah, you read them as well.. hehe

Times are changin'


Display behind the Glass

I was standing at that glass display and thinking what the hell I am going to do with it. It's tedious, it's freaking me out and yeah, I can't simply do it.

I look now and it's worth the effort. =)

It is a hard task to finish what is due. Actually it was due since months as they suggested to have the display similar to what they have. Wines, cigarettes and other vices, or even milk. I thought of doing it like in the malls but that is expensive, way expensive. With limited resources, funds and well, some short runs, I thought of making it simple yet more likeable, cost efficient and eye catching perhaps. It took me some time to think of the concept and of course, who will do it or more so.. And importantly, the things that should show up there.

Well, for the concept part it was done in matter of days then some floor plan or drawings of the display then I tried to get the right people but I end up asking help from my reliable sales ladies. Then, the stuff that needs to show up well, it took the longest time to get because of you need funds and some old things that can be put up there.

At the start of the month, I was like very sick and worried about how I can finish that work, and having some problems with the stuff that I need to show. Thank God, after some help and sales, I was able to finish it.

Although not perfect, damn, it's worth the struggle, or worry about it. I'll just finish some parts of it and yeah, it's nicely done.

I thought of it's better than using tarpau or other streamers and flyers. It's really end up on this, and it became simpler and less hassles. As years go by, even I want to really sell it or leave it already and have a simple life, when I look at that display, I think we will be together for a longer time..

A longer time and let's see who will be the first to fall off. =)

ReView

I can't believe this month is over. Almost over.. NBA is over for the month of November but I won't be surprised that it will delay the whole season. I can't believe na tapos na yun manual labor for some things but siyempre, the money side of things will be there always. Pero nagkakaliwanag na din. hehe

Wow, I can't imagine kung paano ko nalusutan itong month na to. With all the pressures, targets at due, mukhang sabi ko ayoko ko na. But with him on the side, ayun ayos na. Pero mahaba pa to.. hehehehe

At least yun mga mahirap tapos na, and yeah, personally I was in a lowdown talaga pero that's life. Sometimes, you will be on top, and sometimes, you will be in the pits, or rock bottom.

Anyway, yeah at work, ayun mukhang pagaan na pagaan na kasi alam na medyo yun mga shortcuts at techniques at higit sa lahat, may time sa petiks.

Kanina lang, kakalungkot di natuloy yun meeting, sana maaga ako nakauwi. hehe Pero ok lang, sale sa SM at namili kahit kaunti. Sana natulog na lang ako sa LP. =) Di bale, may next pa naman.

The other next posts are quite hard, kung pwede lang iba na lang kaso nandito na.. No turning back. Mahirap lang kasi magisip. hehe Bwisit, ang hirap kasi ng topic.

Next week is already November then next month, December.. Wow, Christmas is coming and yes, a better months ahead. Work, shop and other things, sana maging maayos lang. According to plan of course.

Ah, yes... Topics will be, quite eyecatching. Saving the best for last. hehe

Yeah, I forgot, I really need to make most of my remaining VL's na. For rest and some important things. This next month na siguro, pero sana may matira pa ko na VL para makeri over next January.

Well, I sum this month as a low for me. Although in the last days, nakakabawi na pero siyempre most of the days are down and I'm quite stressed and freaking out what to do. But thank God, well, sometimes, those events will put at halt and eventually, it will be done.

For now, I hope for the best, moving on and have fun.. Live life!

Oh, happy birthday to TL Jo-anne.. Alam mo na ha. hehe Sayang talaga nun Friday. Pero thanks TL at one of the best TL's talaga that handled me.. Galing!

And yes, to number 3, 28 at 28. Nuff Said. =) A lovely birthday to you! Akalain mo parehas kayo ng nickname ni TL. Ang birthday lang hindi.. One day apart.. hehe

Ah may another similarity.. You guess what it is. hahaha

Looking forward to the 11th month...

Sunday, October 23, 2011

Sir Rheg

As requested, I need to do this. hehe Nah, special request by him, and I was not bribed or sort of by him. I just love this bro. For this time only, walang pangasar para sa kanya. O laglagan o panginis sa kanya. I can't help well, I don't know, maybe saying thanks to this bro which honestly, at first? Why him as a best friend? =)

I can't believe in HS na kahit lagi niya ako inaasar at kasama sa mga nangbubully sa kin, eh now he became the closest of friends, my best friend, my non biological brother and simply.. My best buddy!

Pero noon naman, kahit lagi niya ako inaasar, eh sobrang bait naman niya. Pakopya ng assignment, pag nagkataon may projects at kasama ko siya, ok naman.. Saka talagang cool kasama, unlike others na may kailangan pagyabang, si Sir, eh simple lang.

Dahil di naman kami close lagi because of yun, kalokohan saka sa project parang once or twice lang kami nagsama, ang layo kasi ng last name namin eh. hehe As a student, kahit maloko, pero matalino, matulungin, maasahan at mabait. Kahit maloko siya, eh pag tinanong mo naman yun ibang batch, sasabihin niyan, mabait talaga yun. Maloko lang. hehe

But after HS, well we did not meet, I have no clue what will happen to us, until I just learned na nag DLSU siya. At parang nagkita kami sa UST because of the 2 close dudes, namely became my best friends as well, Doc and Igz. So, parang ako napasama sa meeting nila and he is well, telling stories about his life in that prestigous university. At siyempre, di naman mawawala ang laglagan kwentuhan about HS days pero at that time, it seems na mukhang mapapalapit ako sa kanya. Kasi sobrang kwela at go lang ng go kung may lakad..

Lalo na pag kaming apat ang nagkalakad. Those times forward, made us became closer, especially kay Sir. At lalong nagpalapit kami when it comes to well.. Women.. Nah, he is more attractive to women, especially to his batchmates there sa kanyang univ, ka course pala, and yes, how special he is. He referred some friends, and of course, the unforgettable number 8. Who will forget that lady? I don't think so.. hehe

That time, it started na maging kaclose kami kasi diskarte o ano pwede gawin.. Kahit wala naman nangyari sa mga nirefer until now, I can't blame him. Honestly, I can't blame him. I should blame myself, and he knows naman why.. hehe Maraming factors at ako din naman, or some, sila din naman, but never ever blame my friend. Nahihiya na nga ako sometimes sa kanya.

At di lang kami dun naging close, sa maraming bagay na, hmmmm maraming events.. Him and me in different aspects sa buhay namin at lalo kaming naging close nung nawowork na kami.

May mga times na talagang nakakatawa at tuwa, di ko akalain na magkasama kami, lalo na sa kalokohan. Yes, even at our age, geez.. Maloko pa din kami. Pero sa mga problema at advices, talagang psych nga siya, alam na sasabihin for me.. Ganun siya ka close sa kin, isang sentence lang sinabi ko, alam niya na ang ginawa ko o naisip ko. Grabe, pero sa iba ata di siya ganun. hehe Pero, sobrang natouch at naimpress ako sa kanya.

Through the years, as we grew older, and he is still trying to help me, because ang sabi niya lagi, he wants me to see happy.. At alam niya naman kung papaano... I am very grateful that I have a person in my life, that very close to me, and not only reliable at times para sa akin, pero sa ibang tao din.. From his family, CRAP, friends from HS and college, tapos ngayon kahit sobrang toxic at haggard na siya, he offers outstanding service to his Alma Mater.. He is indeed a wonderful person.. That's why he never runs out of people coming to him for help or something, kasi lovable naman siya at handang tumulong kung may matutulong siya.. Si Sir talaga yun..

Even the HS batchmates were surprised about his position, he stays humble.. His passion for work and helping students na din in some way..

Kaya di na ko nagtaka ang daming friends sa FB, sobrang dami, parang kahit kaming 3 icombine ng friends, talo pa kami. hehe Remember, those friends sa FB, feeling ko talagang kilala siya. Mostly students...

Speaking of students, grabe, dun ako nabilib. Damn, in HS days, nagbless ang students mostly sa gusto nilang teacher lang o kasundo, lalo na sa mga senior teachers. Eto, guidance counselor, grabe ang aura niya sa bata... May iba lalapit pa talaga
para magbless, magkuwento, thank you, lahat. Wala ata nakitang guidance counselor sa sobrang malapit sa bata. Eh ako nga, nakalimutan ko na yun mga counselors ko from HS and college, si Sir, kahit alumni na, kinakamusta pa din.

Saludo na nga ako sa kanya. hehe

Hmmmmm I can say as well, blessed naman siya sa life niya, with a supporting and loving family at mga barkada, I don't know what else he needs in life. Maybe being healthy and fit na lang. =) Mayaman naman siya eh, sa aming apat, siya yun mayaman!!! hehe

Ah yes, about love.. Well, alam niya na yun.. Siguro dun lang ako lamang sa kanya.. hehe Kahit papano, yun pagkapayat ng kaunti at tangkad saka other advices, yun sa kin na yun.. Lamang ako.. Pero sa halos lahat, siya na, kaw na bro!!!

Wala na ko maisip na iba pa para sa kanya, kasi nasabi ko na lahat, kahit sa mga dati pang post.. Bro, I want to thank you, not only from me, pero sa ibang naging malapit sayo.. Sa tulong, support and love na binigay mo sa lahat.. We thank you.. Kahit ano mangyari, if you need help, or support pa, wag lang siguro sa pera. hehe Nandito kami para sa iyo, lalo na ang CRAP, alam mo yan..

Personally bro, di lang thank you sa kin.. Love you bro, as one of the closest persons who mold me what I am today, even not yet at the peak or finished one, pero you're one of the reasons I am still here.. With all your compassion and friendship, everything na pinagsamahan natin hanggang ngayon.. Kaw na ang pinakamalapit sa kin, at talagang, gummybear ka.. Este, my Sir Rheg.. My loyal best friend.. Bro, salamat, at nawa'y maging masaya ka na lang kung ano tahakin mo.. =)

At oo, isave mo na yun mga text ko kasi pag yun ulit ang issue mo o kailangan mo, save mo na ha.. Yun naman sasabihin ko ulit eh. hehe O kaya nandito na sa post na to. Your psychology naman eh. hehe

At ang bet ko, kaw ang unang magiging padre sa ating apat!!!!! Bwahahaha

Sir, God bless always! Pax et bonum!!!!!!!!

Ah, yun dalawa, don't worry, mayrun na kayo.. Wait na lang ha.. hehe

Sir, ano ba grade ko dito? =)


realizations (part 25)

411. mahirap ang gagawin ko for this topic in the next 3 months.

412. I tried to sleep early, pero since kahit off at 12am pa ang log out, ganun time pa din ang tulog. Grabe. hehe

413. my computer, my ever reliable piece of machine still stands, after going 5 years. Crying for a new one perhaps.

414. that goes as well to my black glasses, kahit ilang bulldog na, natatanggal pa din. Time to get a new one. I don't want to use this silver glasses for a long time, again. hehe

415. should be thankful to these silver glasses, kung gaano katagal sa 24/7, ganun din siya. =)

416. for these past weeks, desperate is a common word.

417. I don't know, why I'm afraid to dive from a high level, coz, I'm not a good swimmer. I really want to but well, sometimes needs to fallback

418. But I'm not scared of heights, just slight fear, which I feel in my heart but not very much.

419. the ever growing collection, unfortunately, decreases the chances of watching them all. I just watched only 5% of them. hehe

420. hay 20 pa.

421. as for my electric fan, the industrial dude.. Hmmm parlance pa ko and shows signs na din, malamang palitan na din. hehe

422. medyo bumibilis na ko sa Relo, at may times na talagang may petiks na kahit maraming work. I gonna love this. Parang sa tatlong roles ginagawa ko in a day, this is the relaxed one. =)

423. actually I have 4 roles and more, but my routinary roles let's make it 3 na lang. Yun dalawa excercise. hehe

424. sana may suki card na ko dati pa, pero di pa huli ang lahat. Ngayon meron na din ako. hehe Baka makalibre ng gamot in the future.

425. the tv in front of me, parlance days din, wag muna palitan. hehe Pero may naisip na ko kung ano ipapalit.

426. yes, just to fill it out this part, I'm just looking around my room at this dark time.

427. it is more possible to find the ideal one than the standard one. However both of them, I still missed.

428. I have so much clutter, paper clutter to fix. Don't be surprise if you saw this in my other posts.

429. I love keeping scratch papers, even some old notes. Letters.

430. 10 na lang!!!!

431. mali yun nabiling kong extension, I should by the one yun may switch for each plug.. Para di on agad lahat. hehe

432. how weird bayantel service. I don't have a landline phone service yet may DSL ako. Yun nga paputol putol. Ok lang, parang standalone DSL in Relo terms. hehe

433. how this day went, simply not stressful, even pressured, just pure relief for now.

434. that I should really change clothes size, quite suprising, smaller size. Wow.

435. I thought buff will be good for me, I looked back and maybe just look healthy and fit. For now.

436. how organized I am when it comes to blogging. hehe

437. even I did not like Apple that much or had one product or gadget, it is one of the best gadgets invented. Kudos to Steve. Don't worry, I'll buy an itouch, not now, maybe the next one. =)

438. there is a site, if this doesn't work or if it is a waste of time, I'll get out from it. End of this year.

439. wow, as of now, I just saw my blog in Chic-boy. Thanks!!!!! Thanks very much!!!!! Don't worry, may kasunod na yun.. The final round.

440. whew tapos na, 30 next.. Next time. =)

Kung Ako'y Isang

(criminal/villain/terrorist or simply bad guy)


All of us has dark sides.. Anakim won't be Dark Vader just because he wants to. He had no choice and well, ayun nagwala. Hans Gruber well, terrorist kuno but well, he just want to rob some money. Liquid Snake, very envious to his brother Solid, until the end.


How about Cain.. Joker which wants to watch the world burn.
And how about my fave character, I mean villain.. Alex DeLarge.. I want some ultraviolence. hehe
Of course, for now at alam niyo naman, di ako villain type. hehe Mabait naman ako but naisip ko din as I walk through life, with all the information, the media, environment and human nature.. What if, I became the other side of the law. Mean bad bastard. =) Or silent but deadly type.. Or some wicked soul dude doing wicked things.

Siguro naisip ko, one of my fave characters din, si John Doe of seven. I mean, talagang mahirap siyang mahuli, at nagiiwan na lang ng kalat na matindi. hehe

Hannibal lecter perhaps, talagang villain sa perhaps attitude but yeah, talagang may pagkabaliw siya.
Kung ako lang, may mga target na ko. At mga gusto kong pasabugin. For great bad guys, they don't strike right away, they made great crimes due to brillant planning. At this time, possible yun, like me.

Example, I can plan to blow out one building, just looking the place.. Alamin ang mga guwardya, their rotation. Or how about backup na alam mo malabo. Or how about giving them a surprise gift, a car bomb in front of their faces and cause panic..

O kahit di na killing spree, kahit laundering o scam, di na ko magpapahuli kagaya nila Madoff or like the enron guys. Kailangan kasi pag marami na nakulimbat, tama na.. Wag na sumobra pa. hehe

Kung talagang baliw ako, I done that already.. Way back then.. Hanggang sa imagination ko lang. hehe Well, I don't want to do that because that's not my purpose here in life. =)

But all of those are possible, especially for a person who will really deal him/her to the darkside. Mahirap matalo ang mga ganun, like what's happening in our world. Criminals or Terrorists or even Kingpins, Criminal Lords, takes a while to be gone.

Corrupt officials had already gotten they want bago mahuli o makulong or lucky.. Forget what they have done.
How to eliminate those dudes? As freakonomics suggested, abortion. hehe Nah, honestly, with all the laws, policies, police, army, CIA, INTERPOL, KGB, FBI, o NBI, lahat na ng mga agencies whose purpose is to eliminate bad persons.. Is not enough. All they do is to prevent them or at least wag na palakihin. Even the greatest countries having these problems.. As long minds can be corrupted, evil things will still happen.

Siguro ang magawa na lang natin eh help those in need of guidance, whatever religion or race, it is a moral duty to us to guide people who are disturbed, depressed or simply lost. Or someone having confusion on it's beliefs. Para lang mavoid yun results which are quite disturbing. Don't forget din na to protect our country or simply people from these bad elements, or mad men. We should stand before them and fight!!!

For organized crime or organizations, well better tactics at higit sa lahat help ng citizenry.. Saka siyempre good governance, transparency.. At wag kalimutan, execute laws for those who really gave menace sa society. Some can be pardoned, but some...

Really need to give a good lesson.

Kaya for me, for now, matagal na ko di nakasulat ng aking dream role, at eto yes, naisip ko lang..

Who will first to go?